Quintessentials for your website.
We have been
in the business of creating web solutions for over a decade now. For the past
four years we have transformed into one of the finest website design and
development organization with alliances across the globe paving satisfaction
and smiles for our clients.
Four years for a
human, is like a hundred years for the internet. It has evolved so much. And it
has grown and expanded in giant leaps every day. So many tools and applications
and information have found their way on to the World Wide Web. Some of these are effective and good. But most
of it is waste, trash and ineffective.
We should understand that the internet is one
of the finest marketing medium. It should be considered a part of a business
media plan and used in a manner where you can measure its effectiveness and as
a tool that works best when the client and the developing team who builds the
page has a precise idea of what it is that they are setting out to achieve and whom
they want to reach out to.
I have clients who come to my office and
demand the finest graphics and design and short timelines and
Remember that if a Website should make an IMPACT, the team
should create it after having a crystal clear vision of What and How you want
your Visitor to behave.
In these few years we see a flood of changes.
We have smartphones and tablets, we have varied screen sizes where customers
access the site, we have high speed internet, we have infinite social sites to
reach out to. And so much more is in the future.
A great website with good reach, with an
impact to make the visitor behave in a particular way in the shortest time is
the need of the hour. This is a matter of maximum importance today and we need
to address it now. As developers and designers we need to educate our clients
about how the web is transforming. It is of grave consequence to cheat your
client and give them what they want at the expense of damaging his business for
the future. It will surely affect your existence as a web solution provider.
Be brave, Be honest. Develop a spine. Bring
your ethics and values to the forefront. History has proved that if you are
only a short term visionary, you will cease to exist in the longterm. It costs a packet to generate the latest
solutions. But if you stand up to it and have the strength to inspire your
clients, you will bring about a world of change for your client, which in
effect will come back to you in the form of more business and long term
survival. Have no doubts about that!
Ask yourself a few simple questions that can
make your relevance clear.
- Who/What/Why am I building this site?
- How will anyone find out about this website?
- What factors have made me use this design concept?
- What is the action I want a visitor to take when they are here?
- What have I created on this website that will guarantee that action
- Is there anything else I can do here?
It is wise to know that the reason for
creating a website is to make an impact on someone to act upon an information.
The first step in this case is to understand the person who you are speaking to
and the action you want them to do. Remember that you are talking to one person
at a time and you need to have a perfect idea through extension surveys of the
“ONE” you are talking to if you want to create the perfect
content/layout/graphics etc to make them take an action.
Doing a website in any other manner is Trash!
Sameer Ansar
CEO – Quintessence Technologies Ltd.
Mail: sameer@qtlindia.com
Web: www.qtlindia.com
