At QTL, we believe that creating an outstanding
website is only a small part of the web solution. The real game lies in making
it reach the perfect audience at the opportune time with minimum cost. A good
social media planner has to bring a creative solution that will ensure
visibility.
The Internet transforms with alarming
speed. Today, Facebook is our best bet to leverage reach at amazing cost. It
has such an extensive range of possibilities that enable it to bend and flex
its muscles in tune to our needs.
The Facebook Page is a public profile that
injects vitality for your brand. It connects and shares your business and
events with the population on Facebook. Since its birth in 2004, it has now
grown to over 1.10 billion users (as on May 2013).
Setting up your Page on the Facebook is
your baptism to a long-term marketing strategy. At zero cost you have evolved a
strong identity for your brand, gained a media for interacting about your
business, promotions and apps. And the best part of it all is that people on
the Facebook like to interact and give opinion. So if you have something
interesting, you will generate a discussion and dialogue. What better way to acquire
a clue about your business right from your fans?
When someone clicks the Like button and
becomes a fan of your Page, you create a long-term connection with them. This endorsement
from a person is in fact a gateway for you to publish content to their News
Feed and establish an ongoing conversation. Remember to communicate with
meticulous consideration and extraordinary etiquette lest they close the gates
on you. And every time people interact with your Page, it generates a story on
their profiles and in their friends’ News Feeds, giving your brand bonus organic
exposure that has an unbelievable reach.
As each Facebook user who
Likes you has an average of 130 friends eligible to see his or her messages, a
single like or comment multiplies the potential reach of each marketing message
with an unbelievable reach that you cannot even calculate. This boost in
marketing effectiveness is not just theoretical, but measurable.
There are a few matters to bear in mind
when you are setting up your Page.
Remember to create a calendar, so you can
release content and updates at regular intervals.
Remember that a natural, genuine mode of
communication works best.
Ensure that you respond with timely
participation. A two-way dialogue means listening and responding to comments on
time. This will help you turn fans into your brand ambassadors.
Most people start with energy and passion
and then just as the fans grow and gain interest, the Page loses steam. Very
few marketing managers have the long-term perspective. You should know that if
you have marketed your first product or lot successfully on the net, you should
keep the fans interested and coming back for more as you develop new product
lines and brands.
Keep your Page updated with relevant and
interesting content at regular interval so that you can show the fans that your
brand is not only leading the conversation, it’s also actively listening and
responding to what they are talking about. These interactions are an effective
way to get people engaged and inspire them to take the action you want. You can
also express your brand through images, connecting to other Pages and
commenting as your Page.
The Page is the headquarters of your brand on
Facebook. It is the source of all of your brand’s important content and the
place where you manage your comments, links, reverts and customer service.
·
Your Page provides you
access to effective data about your target audience and how they relate to your
brand.
·
Using the Timeline feature
for Pages, your fans can send private messages to our brand and our brand can
respond to it. However, Pages cannot initiate
private messages.
·
Your Page can comment on or
like posts by fans of that Page. We can also like other Pages, as well as like
and comment on posts made by those Pages.
·
Out of respect for user
privacy, Pages can only like or comment on posts made to the Page. They cannot interact with users
outside of the Page.
All these features give you incredible
advantage when it comes to leveraging your marketing activities.
Pages represent
businesses, nonprofits, brands, governments, celebrities, and other public
entities on Facebook. And you are joining this select community that will open a
world of opportunities and a market that is infinite and spread across the
globe and not just in your physical locality. You need to plan innovatively yet
logically to reach maximum target audience with this amazing media.
When you create a Page, you become the administrator of that Page,
which in turn gives you full control over Page content. You can also become an
administrator if the person who created the Page adds you as one.
In short:
·
Pages represent companies
·
Profiles represent individuals
Audience Targeting
The key ingredient to
generate interest and engage your audience in conversations is to be able to
speak focusing on their interests. Facebook has the option that allows you to
customize your posts to a region so that if your posts are either domestic or global
in nature, you can create it to a specific regional or language focused level.
For example, you can target and set a post for only your fans in Dubai who
speak in Hindi.
What it boils down to is that Your Business Page on
Facebook:
·
Represents your brand
·
Builds a community focused
on your brand
·
Publishes conversations and
stories
·
Hosts content and apps
·
Targets who sees your
content
·
Measures the results and
allows you to fine tune
Now
go on and get your Page and create Business history.
